
The only thing more shocking than Charo consenting to an interview with
SFist is that there are people in the world who don't know who she is.
For those philistines, here's a quick recap: Charo is a Spanish
superstar of song, dance, and guitar, known for her eccentric
catchphrase ("coochi coochi"), wild ensembles, a record-setting number
of Loveboat guest appearances, and a speech pattern that is
unpredictable, frantic, and totally unstoppable. You don't have to be a
gay man to love her, but lord knows it doesn't hurt.
During the week of August first, fans of Charo -- and who on earth
isn't her fan -- are in for a treat: the board of supes has designated
it Charo Week in San Francisco! Can this city get any more awesome?
Yes, yes it can: The lady herself is going to be rolling into town this
week, exploding onstage at the Herbst, and also out-hekling Heklina as she judges a Charo-impersonation contest at Trannyshack.
Holy freaking mother of pearl. And what's that you say? The Stud's
going to have an open vodka bar that night? Well, that's just peachy.
The only way that night could possibly be any better is if someone said
the words "and a very special surprise appearance by Olivia Newton
John." We know it's not likely. But the way things are going here, we
wouldn't rule anything out.
It would not be accurate to say that we "caught up" with Charo, as
so many celebrity interviewers do; a more apt description would be that
we were tied to a post like a tetherball and verbally slapped senseless
until we were completely tangled in rope at the top of a very high
pole. Our phone conversation went something like, "Hi, Charo, thanks so much for--" "Hello! I am so happy to be bringing original music of
today for dancing! I am performing a new style, neosalsa and
neoflamenco, because every day I want to improve myself, tomorrow when
I wake up I am searching for something better. I'm going to have a
bigger thing, ahead of our time, if you love dancing, you gonna wow!"
At this point, Charo's voice was nearly being drowned out by the
tweeting of tiny birds circling our instantly frazzled brain.

Charo, in addition to being a force of nature, is actually an extremely
gifted guitar player, and she promises that her Herbst show will be
freaking awesome. It'll include a celebration of her favorite composer,
Joachim Rodrigo;
she'll be playing a concerto that he wrote about 75 ago. "It's a most
beautiful concerto," she gushed, "trust me on that. All you have to do
is listen to this music and you feel your brainy organ." Ah, yes. Quite.
You know how all those Latin artists -- Ricky, Jennifer Lo, Shakira
-- suddenly burst out of nowhere a few years ago? Well, thank Charo;
that Latin explosion would never have happened without her, according
to experts (experts such as Charo herself). "I been working prior to
them like crazy," she says of the new batch of Latin kids. Way back in
the day, music producers only wanted her to produce traditional
classical Spanish fare, but she told them, "listen to this wave, this
is hot! Forget about the past. We are sick and tired of hearing the old
cha cha cha." Well, she sure showed them. Charo produced her own album,
with her own unique modern style, and the public loved it. Charo knew
she was now free to make the music she wanted: "I got in a fight with
those sonaofabitches, but we proved that and now we have to prove
something else. Charo-guitar is whatever you say."
Have we mentioned how incredibly quotable this woman is? Seriously.
Everything that comes out of her mouth is solid gold. You could make a
million years' worth of day calendars out of the stuff she says.
After winning her fight with producers of more traditional music,
Charo was triumphant. She jokes about taunting her foes: "I used to
call and say, 'Hello, this is Charo, nani nani nani!'" Can you even
imagine receiving that call, picking up the phone and hearing that? Can
you? No, you can't. Go back and read that quote again, because you
simply cannot possibly comprehend the awesome power of picking up the
phone and hearing THAT come out of it. It would be like God speaking
directly to man: you would simply cease to exist. The lady's so
incredible, she needs a freaking metatron.
In another highly quotable moment, Charo explained that, like Elvis,
her televised gyrations worried censors. "'You can't do a move like
that in television,' you should see these old-fashioned people running
from one office to another, trying to control how I was shaking.
'Please don't shake it, please don't do that,' but now it's fun!"
But enough about the past. What of today's modern Charo, what brings
she to the stage? Charo told us that her new music is "very powerful,
picante, very hot." She then spelled "picante" for us several times.
"Picante. This is the title, and it's so hot that people are going to
get boiled." Scary!
And speaking of scary, what about this Trannyshack contest? Is that
for real? Charo burst out in a peal of laughter at its mention, and
told a story about how, one time in Puerto Rico, she entered a Charo
drag-look-alike contest ... and lost. When asked why, the judges
explained, "she needs more practice." But then! Charo revealed herself,
stunning everyone, and she says that they exclaimed, "oh that's the
bitch! The bitch is Charo!" Did we mention she's quotable?
As if you could have even suspected otherwise, Charo loves San
Francisco. "I live in Hawaii, in Las Vegas, and everywhere you can
think of, and the magic and imagination and excitement that is in San
Francisco you don't find it anywhere in this USA country. I went to
Hawaii with my son and my little nephew because I want them to grow up
in a free place, with no discrimination. Aloha means they give you
everything that you breathe, because of the ocean and sun. It's
beautiful and free, and no discrimination, but if I'm not there, I
would settle in San Francisco. You see art and imagination and music
everywhere." Here, here!
At this point, the conversation was pretty much winding down, and
Charo summed things up pretty accurately for us. "They gonna like my
show," she said. "It's unique."
Charo's Herbst show is August 6 at 7:00pm; tickets range from $35 to $75 and are on sale at 415-392-4400 or cityboxoffice.com.
Her Trannyshack appearance is August 2 at 10pm, but you're going to
want to get there well in advance. Tickets are $8 -- what a steal! --
and are available at the door, bitchez.
